ARYO DJOJOHADIKUSUMO
Founder
Chairman, Indonesia Horse Sport Federation
PIONEERING
INDONESIA'S PREMIER 360°
SPORTS & ENTERTAINMENT
ABOUT
SARGA.CO is a leading 360° sports and entertainment ecosystem company in Indonesia, providing an integrated platform across intellectual property, media rights, venue operation, and live event experiences. Established in 2023 under PT Kuda Pacu Indonesia (PT KPI), SARGA.CO was founded with a clear ambition: to transform the way sports & entertainment is created, experienced, and commercialized in Indonesia.
Our dream is to build a sports ecosystem in Indonesia that can stand alongside the world’s leading sports properties, not only as a source of entertainment but as a valuable and sustainable business and a powerful economic force.
VISION
Our vision is to become Indonesia's premier 360° sports and entertainment ecosystem leader by building a fully integrated platform that owns its intellectual property, creates its own content, operates its own venues, and cultivates lasting relationships with the audiences it serves. Rather than relying on assets owned by others, SARGA.CO develops and grows its own portfolio of sports and entertainment properties, creating sustainable value for athletes, fans, brands, communities, and partners.
STRUCTURE
Today, SARGA.CO continues to expand its ecosystem across multiple sporting disciplines and entertainment platforms, guided by one purpose: to create unforgettable experiences, empower the sports & entertainment industry, and shape its future in Indonesia.
PT Kuda Pacu Indonesia
OUR ECOSYSTEM
SPORTS
VENUES
MEDIA & LIFESTYLE
BUSINESS UNIT (Operating Units)
PT Arena Pacu Nusantara
PT Kreasi Hebat Nusantara
OWNED IP (Product)
THE PEOPLE BEHIND SARGA.CO
United by a shared vision, our leaders bring together industry experience, entrepreneurial thinking, and a passion for creating experiences that shape the future of Indonesia's sports and entertainment ecosystem.
ASEANTO OUDANG
Co-Founder/Chairman
Commissioner
OUR JOURNEY
2023
Founded SARGA.CO in Jakarta, focusing on horse sports, including horse archery, equestrian, and horse racing.
2024
Focused on horse racing and held four horse racing championships across Indonesia.
2025
Launched Indonesia’s Horse Racing (IHR).
2025
Signed an agreement with PT Pulo Mas Jaya to transform JIEPP into an integrated, world-class sports and entertainment venue for racing, equestrian, polo, and horse archery.
2026
Signed a five-year agreement with the Fédération Internationale de l’Automobile (FIA) to become the promoter of the FIA Rallycross World Cup Indonesia.
2026
Launched the Indonesia Junior Talent Cup (IJTC).